Privacy Policy

1. General Business Information

Business Description:
Starzilla is a reputation-marketing platform that helps local businesses grow by collecting, managing, and showcasing 5-star customer reviews. The platform automates review requests, displays social proof on websites and social media, and enhances visibility on search engines.
Typical Users:
Small to mid-sized business owners, marketing agencies, franchise operators, fitness studios, medspas, restaurants, home service companies, and other local service-based businesses.
Data Sources:
Starzilla primarily collects data directly from its clients (businesses). It may also process limited data from end consumers who submit reviews or feedback through forms, texts, or QR codes provided by those businesses.
AI or Automation Tools:
Yes — Starzilla uses automation tools (e.g., Go High Level CRM and AI integrations) for sending review requests, scheduling reminders, filtering reviews, and analyzing feedback sentiment.
Third-Party Integrations:
Yes — Starzilla integrates with Google, Facebook, Yelp, and similar platforms for publishing or retrieving customer reviews and ratings.

From Clients (Businesses):
Business name, owner/representative name, email, phone number, business address, login credentials, billing information, and social media/review platform links.
From Clients’ Customers:
Name, email (if voluntarily provided), star rating, written review, and optional comments.
Technical Data:
Yes — Starzilla may collect cookies, IP addresses, browser type, device information, and usage statistics for analytics and security.
Payment Data:
Processed securely via Stripe (and potentially PayPal). Starzilla does not store full payment card details on its servers.
User Accounts:
Yes — Clients create accounts with a name, email, business info, and password to access the dashboard and integrations.

Marketing or Retargeting:
Yes, Starzilla may use business contact information to send service updates, offers, or marketing emails (opt-out available).
Data Sharing:
Limited sharing with trusted third parties for essential functions (Google Analytics, Meta Pixel, Stripe, and Go High Level).
Data Sale or Rental:
No — Starzilla never sells or rents personal data.
Anonymization:
Yes, data may be aggregated and anonymized for internal analytics and industry insights.

Third-Party Tools Used:
- Go High Level (CRM & automation)
- Google Analytics & Google Cloud
- Meta/Facebook Pixel
- Stripe (payments)
- Zapier (workflow automation)
- Cloudflare (website security & CDN)
Access to Data:
These tools may process user or customer data solely for service delivery and analytics. Each provider maintains its own strict privacy and compliance standards (GDPR, CCPA).
Data Transfers:
Data is stored and processed in the United States. Some third-party processors may store data in other secure global data centers.

Storage:
Data is hosted securely on Go High Level servers and Google Cloud infrastructure.
Security Measures:
- Encrypted HTTPS connections
- Role-based access control
- Secure login credentials
- Regular vulnerability scans and backups
Retention Period:
Personal data is retained as long as the client account remains active or as required for business/legal purposes.
Data Deletion/Correction:
Clients can email [email protected] to request account deletion, corrections, or data exports.

GDPR / CCPA Coverage:
Currently focused on the U.S., but Starzilla respects data rights consistent with GDPR and CCPA for applicable users.
User Data Requests:
Users may request copies of their data, corrections, or deletions.
Marketing Opt-Out:
Yes — all marketing emails include an unsubscribe option.

Cookie Use:
Yes — used for essential functionality, analytics, and marketing optimization.
Purpose:
To understand site performance, personalize experiences, and deliver targeted advertising.
Third-Party Cookies:
Yes — Meta Pixel and Google Ads tracking are used for remarketing.
Cookie Management:
Users can manage or reject cookies via their browser settings or the on-site cookie consent banner.

Cookie Use:
Yes — used for essential functionality, analytics, and marketing optimization.
Purpose:
To understand site performance, personalize experiences, and deliver targeted advertising.
Third-Party Cookies:
Yes — Meta Pixel and Google Ads tracking are used for remarketing.
Cookie Management:
Users can manage or reject cookies via their browser settings or the on-site cookie consent banner.

Processors:
Stripe (primary) and possibly PayPal.
Card Details:
No card data is stored by Starzilla; all payment information is processed and stored by the payment provider in compliance with PCI-DSS standards.

AI Functions:
Starzilla uses AI and automation to:
- Send follow-up review requests
- Detect review sentiment (positive/negative)
- Analyze feedback trends
- Generate branded social posts
Disclosure:
Clients are informed during onboarding and through the Privacy Policy that automation and AI are used.
AI Data Use:
The AI may process user input (reviews, messages) for analysis but does not store or sell personal data independently.

Policy Updates:
Updates are posted on https://starzilla.co/privacy-policy with a “Last Updated” date. Clients are notified by email when major revisions occur.
Data Protection Contact:
Data Privacy Officer (acting): Ryan Sgroia
Email: [email protected]

Minors:
Starzilla does not intentionally collect data from anyone under 18 years old.
Email Marketing:
Yes — Starzilla sends educational, promotional, and service update emails (opt-out available).
Remarketing:
Yes — via Meta and Google Ads pixels for audience retargeting.
Affiliate/Partner Programs:
Yes — Starzilla operates a referral and partner program for agencies and resellers.
Employee/Contractor Policies:
A separate internal data protection policy governs employees and contractors handling customer data.